By Vasyl Bakhmut, founder of Vasdev · Updated 2026-11-10 · 6 min read
How Much Does a Small Business Website Cost in Australia?
Prices for a small business website in Australia range from a few hundred dollars to tens of thousands. This guide explains what drives the price, what published market ranges look like in 2026, and what to budget for after launch.
The short answer
Published Australian agency guides most often put a professionally built small business website at roughly $2,000 to $8,000. Basic three to six page sites are sometimes quoted from about $1,500, and larger custom builds go well beyond $10,000. Online stores cost more, commonly quoted from around $5,000 and into the tens of thousands for large catalogues.
Most of these figures come from agency pricing pages, so treat them as benchmarks rather than rules. The scope of the project matters far more than the city you are in.
What decides the price of a website
Four things drive almost every quote: the number of pages, whether the design is custom or based on a template, the features you need (booking, online payments, member areas, integrations), and who builds it.
Freelancers are commonly quoted at roughly $70 to $150 per hour and agencies at roughly $120 to $250 per hour. A freelancer usually has less overhead, while an agency can run several people on one project in parallel.
Costs after launch
A website is not a one-off purchase. Budget for a domain name, hosting, security and software updates, small content changes, and search engine optimisation if you want to be found on Google.
Agency care plans are often advertised from around $97 per month. My Basic Care plan covers hosting, backups and minor edits from $29 per month, and ongoing SEO care starts from $199 per month.
Does the city matter?
Less than most people expect. A website for a Melbourne, Sydney, Brisbane or Perth business is priced mainly on scope. I work remotely with small businesses across Australia, so you do not pay extra for a local office.
What Vasdev charges
I publish starting prices so you can plan before we talk: landing page websites from $199, multi-page business websites from $299, Shopify stores from $599, custom ecommerce from $799, AI chatbots and automation from $99, and ongoing GEO and AI search optimisation from $399 per month.
These are starting prices. The final quote depends on scope and is agreed in writing before any work begins.
How to compare quotes properly
Two quotes are only comparable if they include the same things. Ask each provider whether the price covers design, the number of pages, mobile optimisation, basic SEO, contact forms, hosting, revisions, and a handover so you own your site and domain.
Be cautious of any quote that promises a guaranteed first-page ranking. Nobody can honestly guarantee that.
Frequently asked questions
How much should a small business spend on a website in Australia?
Many agency guides suggest $2,000 to $8,000 for a professionally built small business site, while a simple landing page can cost far less. The right amount depends on how many pages and features you need and how much the website contributes to your sales.
Is a cheaper freelance web developer worse than an agency?
Not necessarily. Freelancers often charge less because they have lower overheads. Check live examples of their work, ask exactly what is included, and make sure you will own your website and domain at the end.
What ongoing costs should I budget for?
At minimum, a domain name and hosting, plus security updates and occasional edits. If you want to be found in search, add SEO. Care plans from $29 per month cover hosting, backups and minor edits with Vasdev.
How much does an online store cost in Australia?
Published ranges for ecommerce start from around $5,000 at agencies. A Shopify store set up by a specialist freelancer can cost much less: Vasdev Shopify stores start from $599, plus Shopify's own monthly subscription paid directly to Shopify.